Adobe to offer free access to AI tools in Saudi Arabia in $4 billion deal

Economic Times TechAugust 31, 2026en

The company said it plans to offer ​over 27 million eligible Saudi citizens and residents free ​access to its Adobe Firefly Standard subscription tier, plus Adobe Express Premium features, including ​a new image generation model "tuned ⁠to Saudi ‌culture." Its commitment is valued ​at more ​than $4 billion.

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