AI agents have a normal-people problem

AxiosSeptember 30, 2026en

AI companies are staking their future on the mass adoption of agents , hoping that they can solve the annoyances of modern life — email, travel bookings, online purchases. Why it matters: The frenzy around Meta's Muse shows there's serious consumer curiosity about the technology. But most Americans live life beyond a computer screen and find much of their meaning outside of the 9-5. There's little evidence that they're willing to invest the time needed to re-engineer their lives in a way that puts AI at the center. And the more worrying issue for AI companies: What happens if people just don't want an assistant that leads them to do more work or allows them to be more productive? Driving the

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