Amazon partners with OpenAI to let advertisers buy ChatGPT ads via Amazon DSP as a managed service in a US-only pilot; OpenAI will control ad delivery decisions (Peter Adams/Marketing Dive)
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Peter Adams / Marketing Dive : Amazon partners with OpenAI to let advertisers buy ChatGPT ads via Amazon DSP as a managed service in a US-only pilot; OpenAI will control ad delivery decisions — Conversational ads inventory will be available as a managed service via Amazon DSP, but OpenAI will handle placement through its own systems.
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