Amazon partners with OpenAI to let Amazon DSP users run ads in ChatGPT in a pilot program limited to the US; in August, OpenAI said ChatGPT Ads hit $1B in ARR (Peter Adams/Marketing Dive)
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Peter Adams / Marketing Dive : Amazon partners with OpenAI to let Amazon DSP users run ads in ChatGPT in a pilot program limited to the US; in August, OpenAI said ChatGPT Ads hit $1B in ARR — Conversational ads inventory will be available as a managed service via Amazon DSP, but OpenAI will handle placement through its own systems.
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