Amazon retires the Fire brand for tablets after 15 years, replacing it with Alexa Tablets that run Android and ship from October 14, including the $499 12 Pro (David Pierce/The Verge)

TechmemeOctober 8, 2026en

David Pierce / The Verge : Amazon retires the Fire brand for tablets after 15 years, replacing it with Alexa Tablets that run Android and ship from October 14, including the $499 12 Pro — They're powerful, priced to move, and filled with AI ideas. Don't you dare call them Fire tablets.

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