At the unBoxed conference, Amazon moves AI from being a feature to playing a more central role in ad-buying and brings previously separate ad workflows together (Ronan Shields/Digiday)

TechmemeSeptember 29, 2026en

Ronan Shields / Digiday : At the unBoxed conference, Amazon moves AI from being a feature to playing a more central role in ad-buying and brings previously separate ad workflows together — Amazon's dominance in retail media budgets is hardly a surprise, with Madison Avenue observers expecting a push to win similar spend in adland.

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