ChatGPT hits 60,000 advertisers as OpenAI cuts prices

DIGITIMESOctober 20, 2026en

OpenAI is expanding its ChatGPT advertising business by cutting ad prices, adding campaign tools and recruiting advertising talent. ChatGPT has also emerged as one of the platforms advertisers are most likely to increase spending on over the next year, although challenges remain in tracking ad performance and improving targeting accuracy.

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