China’s ‘Lipstick King’ hawks tokens as AI gets mass-market Singles’ Day push

SCMP TechNovember 3, 2026en

China’s “Lipstick King” has traded make-up swatches for artificial intelligence. Top live-streamer Li Jiaqi on Monday evening teamed up with an executive from Alibaba Group Holding to pitch AI subscriptions, selling nearly 100,000 monthly packages in just 30 minutes, according to data provided by the e-commerce giant. The broadcast on Taobao and Tmall – Alibaba’s largest domestic online marketplace – marked the first time generative AI products have taken centre stage during the annual Singles’...

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