From portal-hopping to instant answers: HEMA’s journey with MCP and Amazon Bedrock

AWS Machine LearningSeptember 23, 2026en

HEMA, a 100-year-old Dutch retailer, turned developer portal-hopping into instant answers by building HAL, an internal AI assistant on Amazon Bedrock AgentCore. Using Model Context Protocol (MCP), HAL delivers governed knowledge inside the tools teams already use, with no AWS credentials on the client and security anchored in Microsoft Entra ID.

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