India startup aims to compete with OpenAI in crowded voice arena

Economic Times TechAugust 19, 2026en

Murf AI has launched Falcon 2, a text-to-speech model designed to deliver human-like voices at lower costs and faster speeds. Priced at $0.01 per generated minute, the model has outperformed some offerings from OpenAI and other global players in independent benchmarks, targeting enterprise use cases such as call centres, banks and airlines.

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