Interview: AI PCs reach 65% of Europe's notebook channel, but what brings buyers to the market?

DIGITIMESOctober 3, 2026en

The rapid iteration of AI-capable hardware, following an industry-wide push toward integrating AI-processing capabilities into PCs, is bringing renewed attention to what AI could offer as its presence extends further into the notebook market. But beneath the expanding promise of these machines lies a less straightforward question: what is actually compelling buyers to bring them into their businesses and homes?

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