Memory chip inflation accelerates smartphone brands' retreat from low-end devices

DIGITIMESOctober 21, 2026en

Rising memory prices are squeezing smartphone makers and consumers, pushing shipments to their lowest third-quarter level since 2012, and accelerating the market's retreat from entry-level devices. Brands are raising prices, cutting low-margin models, and limiting production, while delayed upgrades and interest in used and refurbished phones further weigh on demand.

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