Meta’s Muse hits 10M U.S. downloads in 40 days, a milestone reached by only 11 other apps

TechCrunch AIOctober 20, 2026en

Meta's AI companion Muse has surpassed 10 million U.S. downloads in its first 40 days, joining an exclusive group of apps that includes Threads. New data also shows Muse is retaining users at higher rates than its AI rivals.

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