Meta's new motto: we care about privacy

AxiosSeptember 25, 2026en

Meta is seeking to make privacy protections a centerpiece of new products including its viral assistant Muse , marking a major shift for a company built on extensive use of customer data. Why it matters: The radical turnaround is an acknowledgment that the winner of AI's new assistant race will have to reassure users that they can turn over their emails, finances, health data and other sensitive information. Without that, a super-intelligent personal agent is essentially useless. Driving the news: Meta, whose privacy policy once allowed it nearly unfettered access to use almost everything people did with Meta AI (in almost any way it wanted), has made a significant shift in recent months to

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