OpenAI leans on cheaper models and always-on agents at DevDay as flagship upgrade is shelved

DIGITIMESSeptember 30, 2026en

OpenAI used its DevDay 2026 conference to compete on price and autonomy rather than raw capability, launching a midrange model priced at one-fifth of its flagship and a family of always-on agents a day after abandoning its planned flagship upgrade. The shift moves its rivalry with Anthropic, Meta and Google toward cost per task and agent platforms at a time when safety lapses are constraining how fast frontier models can ship.

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• OpenAI
• Anthropic
• Google
• Meta