Smartphone costs surge as brands take divergent action

DIGITIMESOctober 14, 2026en

Memory prices have surged 4–5x in recent years, and smartphone brands' efforts to pass those costs on to consumers have already hurt sales of new devices in 2026. With large-scale AI deployments continuing to drive strong demand, the memory shortage is expected to persist, putting further pressure on smartphone prices in 2027.

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