Sonos opens its platform to third-party AI assistants, upgrades Sonos 27voice assistant with an in-house LLM, and plans to let users create their own AI agents (Chris Welch/Bloomberg)

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Sonos opens its platform to third-party AI assistants, upgrades Sonos 27voice assistant with an in-house LLM, and plans to let users create their own AI agents (Chris Welch/Bloomberg)

Chris Welch / Bloomberg : Sonos opens its platform to third-party AI assistants, upgrades Sonos 27voice assistant with an in-house LLM, and plans to let users create their own AI agents — As the company opens its platform to AI assistants, Chief Executive Officer Tom Conrad wants to reposition Sonos as something bigger than a speaker brand.

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