Tech giants launch flexible-power coalition for data centers

AxiosSeptember 16, 2026en

A new coalition launched Wednesday is seeking a triple win for a data center industry that lately has struggled to notch any wins at all. The big picture: Tech giants Google and Nvidia are partnering with startup Emerald AI to back data centers that can flex their power demand — a strategy they say could curb electricity prices, mollify angry neighbors and grow the economy with more AI infrastructure. The launch comes amid mounting backlash to data centers centered on their resource impacts and power prices, and new polling shows the public-opinion challenge is getting steeper. What they're saying: "It's really a win-win-win solution," said Josh Parker, head of sustainability at Nvidia, in a

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