Trump has a new target: The words Americans use

AxiosOctober 6, 2026en

President Trump has long nicknamed his opponents, and now, as November approaches, he's even trying to dictate the vocabulary around key issues . The big picture: Trump's latest effort to reshape political language follows his longtime political strategy: Define the terms of the debate, and you gain power over the debate itself. But as polling on those issues continues to haunt the president's party, Trump's new vocabulary may not be enough to change voters' minds. Case in point: Americans are worried about AI — but to Trump, that word no longer exists. It's "super intelligence" now. Voters are also concerned about affordability, but that's a "new word" and a "hoax," Trump says. And the war

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