UniGD: A Unified Generative-Discriminative Framework for Industrial Retrieval

arXiv cs.AIen

arXiv cs.AI

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arXiv:2608.03150v1 Announce Type: new Abstract: Generative retrieval (GR) is a promising paradigm for industrial search advertising, yet its deployment is constrained by strict relevance and latency requirements. Existing systems cascade GR with an independent relevance model, decoupling the generative likelihood objective from query-ad relevance discrimination, which compromises effectiveness and increases serving costs. We propose a Unified Generative-Discriminative framework (UniGD) that integrates retrieval and relevance scoring within a single model. To mitigate gradient interference in joint optimization, UniGD introduces Conflict-Aware Gradient Enhancement (CAGE) to adaptively coordin

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