Column: AI benchmarks remain lucrative business

DIGITIMESOctober 2, 2026en

New AI models arrive every few weeks, and the question of which is better often comes down to the leaderboard. Behind those rankings, evaluation can look like an academic exercise in setting rules, running tests, and assigning scores. However, public benchmarks—and strong placement on them—have long been tied to a lucrative business, with money flowing to different players in different eras.

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